We devote a lot of money to marketing and getting our name out there. We talk regularly about the value we bring to the MSP, our partners’ End Customers, how cool we are as a company, and so much more. And, don’t you know it, so often when we get a lead, their first question starts, I have a customer who wants to get in the cloud, can you help?
Yes, of course we can! But, as we have been saying for a long time, if your customers are asking you about the cloud, you are coming late to the game! You need to be asking them, and bringing it up before it becomes their idea. If you don’t, we promise, as sure as we are writing this, your competition is! And, they are being successful doing it. All we have to do is look at our success over the last few years to tell you that!
While it’s certainly a good thing to have customers who aren’t plagued by indecision, here’s the bad part – once your customer has asked for something that you don’t provide, it means you’re behind the curve of the industry. Especially over the past few years, the cloud has rapidly taken over both the private and professional worlds, offering your End Customers the freedom to access their data when, where and how they want to.
“If I had asked people what they wanted, they would have said faster horses.” — Henry Ford
This quote, attributed to one of the world’s greatest innovators, illustrates both why it’s so important to think ahead of what your customers want, and why it’s so troubling when you fall behind. When customers ask for the wrong thing (faster horses), it’s up to innovators to match that request with the perfect solution (automobiles). Another great example is the iPad – so many thought it was a silly idea, with a silly name. Now, who can live without one?
On the other hand, when customers are asking for the right thing — like the cloud — it doesn’t just mean that you’re falling behind; it means your End Customers are getting the right information and advice from somewhere else. It may be a friend of theirs, but it could also be a competitor of yours. Either way, when your customer is looking for an opinion on their next investment in IT – shouldn’t they be getting it from you?
Think of it this way: if you were to ask your doctor about a possible treatment that they hadn’t already thought of, wouldn’t you lose confidence in your physician? Once you’ve consulted with another doctor to get a second opinion, how likely are you to completely trust your primary care provider from then on?
This is why it’s so vital for your MSP to get on board, and quickly. First mover advantage is a key benefit that gets more and more elusive each day as the competitors in your local area move to the cloud before you do. Furthermore, if you wait any longer, you won’t just lose potential business – you might just lose your current customers too.
To be fair, maybe you do have a cloud solution, but not all your End Customers are on board. You need to bring them on, and quickly – a cloud-first strategy is the only way to transition your End Customers to the cloud before they hear about it from someone else.
There’s no better way to put this – time is running out. Every day you wait is more time for your competitors to move in and establish themselves as cloud experts with your customers. The good news? You don’t have to do this alone.
Allow CloudJumper to help.
We have taken the guess work out of the cloud. We’ve been doing this for so long, always working in the channel, that we will guide your move to being cloud services broker. It’s lucrative, and priced to be competitive. So what can you offer your customers when you bring up the cloud in your next meeting?
Our software and managed platform solutions allow you to build a cloud solution that fits who you are as a company and provide an exceptional solution to your End Customers. We even work with Microsoft, so hosting all of it in Azure and using Window Virtual Desktop is within reach. But, you have to work with us.
Don’t wait for your customers to determine the right solution for their business – be the expert that leads the way! Get in touch with the CloudJumper team right away at firstname.lastname@example.org or 844.645.6789 to get started. Follow us on social media: Twitter | Facebook | LinkedIn.