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Choosing The Most Secure Cloud Solution For Your End Customers (Questions/Answers) Thu, Jun 28,18  

As popular as Desktop as a Service (DaaS) and Virtual Desktop Infrastructure (VDI) cloud platforms are in the small-medium sized business market, they aren’t the best option available for their size and needs.

What’s The Most Secure Cloud Solution For Your Customers?

Given how popular the cloud has become in the business world today, it makes sense that there are so many solutions to choose from. Your end customers have their work cut out for them when it comes to finding the right option based on the size of their operation and their needs – but are they making the right choice?

More and more, SMBs like your end customers are being enticed by low-price point, wholesale Desktop as a Service (DaaS) or Virtual Desktop Infrastructure (VDI) solutions, while not understanding that these solutions are designed as blank canvases for adding other technology layers, namely, OS, applications, Office 365, anti-virus, anti-spam, backup, Active Directory and others depending on the workload.

In other words, DaaS and VDI are enterprise solutions, built for enterprise-level businesses. To make the most of them, your end customers need the expertise, time and resources to build them up into a platform that meets their needs.

What Does This Mean For SMB Security?

On the surface, this might not appear to be a security issue. But again, those who choose to invest in a DaaS or VDI solution will quickly realize that the onus is on them to develop and deploy the security to go along with it. Even if they manage that, it won’t stop there, because as you know, security isn’t a set it and forget it scenario. More than any other technology deployed, security measures need to be constantly monitored, updated and improved.

Beyond the work involved in making sure a DaaS or VDI solution is properly secure, there’s also the cost that needs to be considered as well. At first, when you do the financial comparison of DaaS to a complete cloud platform offering, the price tag for the former may look very compelling.

However, the reality is that deploying security for a DaaS or VDI solution is yet another cost. Either at first, when purchasing the security software, or in the event that they opt for a free consumer version, that will likely cost them in the long run. According to Verizon’s 2015 Data Breach Investigations Report, “The forecast average loss for a breach of 1,000 records is between $52,000 and $87,000.”

Without an enterprise-level IT staff to manage its deployment and operation, DaaS and VDI will likely fail the SMB, costing them further in resources and wasting their initial investment.

If Not DaaS Or VDI, Then What?

SMBs like your end customers would be best served by a cloud Workspace as a Service (WaaS) solution. It provides exceptional protection against malware, ransomware and other breaches, along with so many other useful features. As compared to the empty-shell solutions offered by DaaS providers that are better suited to enterprise-level businesses, WaaS comes with everything an SMB needs to develop and maintain a productive, convenient and safe cloud environment.

The thing that those migrating to a cloud solution need to understand is that the cloud can bring so much value, but only if it’s properly matched to their scope, needs, and capabilities. SMBs shouldn’t attempt to deploy the cloud by themselves without a very technical and sophisticated IT staff – the type that enterprise businesses already have on hand.

By choosing to invest in a WaaS cloud platform, SMBs can be confident in the fact that their cloud environment will come to them fully-fledged, providing everything they need, including security. By the nature of the solution, WaaS end customers benefit from the enterprise-class data center security.

Why Aren’t the Industries Biggest Names Providing Solutions for SMBs?

Eventually, Google, Microsoft, AWS or another large industry player will build a solution to address the needs of the SMB market, but that isn’t coming any time soon. WaaS is also expanding its reach into larger and larger businesses, as the allure of simplified IT, paid for on an Opex basis is becoming more enticing, especially as IT staffing becomes costlier in this hot employment market.

At some point, there will be a meeting in the middle, but this is a long way off and until then, SMBs need to make sure they’re selecting a solution that will keep them secure, keep overall costs low and limit the resources they need to devote to it.

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