Whether you’re already offering it or not, you know the cloud is a big deal. Its popularity and adoption among businesses are growing every year, and as such, an MSP like you knows how important the cloud really is.
Especially over the past few years, the cloud has rapidly taken over both the private and professional worlds, offering end users the freedom to access their data when, where and how they want to.
So, while you may know how big a deal the cloud is, do your customers? More importantly, how long until they ask you about it?
If your customers know anything, they know what they want. Whether it’s what best for their business, whether a certain transition is a possibility, whether they can afford it, or if it’s a waste of money – all of that can easily differ from customer to customer and business to business. But – everyone knows what they want.
While it’s certainly a good thing to have customers that aren’t plagued by indecision, here’s the bad part – once your customer has asked for something that you don’t provide, it means you’re behind the curve of the industry.
“If I had asked people what they wanted, they would have said faster horses.”
This quote, attributed to one of the world’s greatest innovators, illustrates both why it’s so important to think ahead of what your customers want, and why it’s so troubling when you fall behind. When customers ask for the wrong thing (faster horses), it’s up to innovators to match that request with the perfect solution (automobiles). Another great example is the iPhone – nobody was asking for a smartphone, but Apple knew it was what was next.
On the other hand, when customers are asking for the right thing — like the cloud — it doesn’t just mean that you’re falling behind; it means your customers are getting the right information and advice from somewhere else. It may be a friend of theirs, but it could also be a competitor of yours. Either way, when your customer is looking for an opinion on their next investment in IT, apparently, they’re not getting it from you.
Think of it this way: if you were to ask your accountant about a possible deduction that they hadn’t already thought of, wouldn’t you lose confidence in your accountant? Similarly, once you’ve consulted with another physician to get a second opinion, how likely are you to completely trust your primary physician from then on?
This is why it’s so vital for your MSP to get on board, and quickly. First mover advantage is a key benefit that gets more and more elusive each day as the competitors in your local area move to the cloud before you do. Furthermore, if wait any longer, you won’t just lose potential business – you’ll lose the confidence of your current customers too.
To be fair, maybe you do have a cloud solution, but not all your customers are on board. You need to bring them on, and quickly – a cloud-first strategy is the only way to transition your customers to the cloud before they hear about it from someone else.
There’s no better way to put this – time is running out. Every day you wait is more time for your competitors to move in and establish themselves as cloud experts with your customers. The good news? You don’t have to do this alone.
Allow CloudJumper to help.
As pioneers of the cloud industry, we’ve been developing our Workspace as a Service Solution, Cloud Workspace® for the past 16 years to ensure that it offers the most disruptive pricing, fastest capability for transition and launch, and most user-friendly design on the market.
So what can you offer your customers when you bring up the cloud in your next meeting?
Our WaaS platform allows customers like yours to access and work on any vital work at home and on the go, for example. A few additional benefits offered by the cloud include:
Never forget: it’s not your customers’ job to figure out where the IT industry is heading – that’s what they pay you for!
Don’t wait for your customers to determine the right solution for their business – be the expert that leads the way! Get in touch with the CloudJumper team right away at firstname.lastname@example.org or (844) 645-6789 to get started. Follow us on social media: Twitter | Facebook | LinkedIn.