The cloud is such a big part of daily business – as well as a popular discussion – that it can be difficult to sort out what’s true and what’s exaggerated. Case in point: these 5 key misconceptions about the second decade of cloud computing.
The cloud may still feel like a new technology but in reality? It’s been around for more than 10 years now. Does that make you feel old?
Let’s be clear about something – the cloud is here to stay. In recent years, you may have still heard the occasional “industry insider” suggest that the world may be moving too quickly to an untested and unsure platform in cloud computing, but no more. The cloud is now an integral part of daily life for private consumer and business users alike.
Given how central the cloud is to our lives, let’s take this opportunity to set the record straight, by examining The Top 5 Misconceptions About The Second Decade of Cloud Computing, written by Kash Iftikhar, vice president IaaS, Public Cloud Services at Oracle, for CIO Dive.
1. All applications are equal.
This isn’t necessarily true – consider the growing popularity of Software as a Service (SaaS) offerings over the past 10 years. Not familiar? Think Salesforce and Adobe Creative Cloud. It’s likely you use one of those in your daily business or know someone that does.
But what about outside of business? Maybe you’ve heard of Facebook? Though it may not be what you’d traditionally think of, Facebook is indeed an example of SaaS (and an extremely popular one at that).
However, as popular as SaaS is, don’t forget about all the apps that didn’t start that way. A big part of determining whether the cloud is right for your end customers is to ensure that the solution you offer can transition their conventional, legacy apps into their new cloud workspace.
For ISV, that’s critical. Their end customers are routinely clambering for a hosted solution. No one wants to deploy on site anymore…the capex, the energy cost, the time and resources it takes, no thanks! Yet, for an ISV to convert its on-premises solution to the cloud, they have to start at ground zero with their code. It can take years and millions of dollars to SaaSify a legacy app.
Enter CloudJumper! Our Chief Technology Officer, Drew Walz, has been doing this type of work for more than 10 years – and excelling at it. He and his team – many of whom work at CloudJumper today – invented the processes and procedures to bring legacy apps into the cloud. It was their skillset honed, because in the very earliest days of the cloud, they didn’t want to say no to an end user who wanted to access this or that app in a multi-tenant environment. That lead to working with ISVs. Today, no company provides more support to ISVs working to bring a hosted solution to market.
2. Service Level Agreements will cover everything that ails you.
Iftikhar is absolutely right about this misconception, which is why it’s so important to market a cloud workspace that is truly reliable with near-perfect uptime statistics. We understand the need for an SLA, but we prefer when are partners are allowed to forget it exists. Our workspaces are all maintained in modern data centers, from the highest-level tier-5 data center to ones with guaranteed 100% uptime SLAs, all that allow us to provide the most highly available solution on the market. Of course, we have been doing this longer than anyone else, but we also NEVER rest on our history. Still every day, we work on our solutions to make sure no one will ever provide a better product than we do!
3. It’s all about the infrastructure.
Again, Iftikhar makes a good point – despite what industry insiders and IT professionals may tell you, it’s not just about infrastructure. Your end customers want their cloud workspace solutions to operate as expected – they’re not worried about the infrastructure that makes that happen.
However, that doesn’t mean you can cut corners. The truth is that without reliable infrastructure, the whole thing can come crumbling down. That’s why CloudJumper has invested in a robust and reliable infrastructure for the solutions we deliver to our MSP partners and their end customers.
Managing a data center is a very demanding, a specific skill that requires onsite, around-the-clock attention and extensive expertise. We believe that we are better served by working with the best-outsourced data center providers and devoting our best energy to focus on the solution and systems that we deliver to you and your end customers.
4. Price is everything.
The bottom line is that you get what you pay for. With most conventional cloud solutions (like Desktop as a Service), the less that you invest into it, the less it can actually do for your end customers.
As we talk to partners and end customers, we hear less and less about cost, and more and more about the value that we bring. It must be because the TCO of the solutions we provide are in-line or often less expensive than on-premises deployments. They offer a number of key opportunities for MSPs like you and their end customers to save money:
- OpEx > CapEx | Whereas Capital Expenditures (CapEx) — on-premise IT solutions — are paid for up front and see a gradual return over the following months and years, Operating Expenses (OpEx) are “pay-as-you-go”. Your end customers pay for WaaS month by month, which vastly reduces the window between investment and return.
- High-Level Support | IT doesn’t just mean hardware and software – your end customers needs the right people too. In addition to having you as their MSP, CloudJumper users benefit from an expert team of technicians working Tier 2 support and above to ensure their WaaS platform is functioning properly around the clock.
- Safe and Inexpensive | Security can be difficult to manage because, as important as it is, it’s often just as expensive. However, with the right cloud solution, your clients are only paying a small monthly fee to gain access to enterprise-level security solutions offered to all other clients on the platform.
5. The first to market will win it all.
Here is where we don’t agree with Iftikhar – at all! Why?
- Put yourself in the shoes on an MSP that has waited until today to start offering the cloud to their end customers. First mover advantage is a key benefit that gets more and more elusive each day as local area competition moves to the cloud first. Furthermore, if they wait any longer, they won’t just lose potential business – they’ll lose the confidence – or worse – of their current customers too. At least, any customers that hadn’t already switched to another provider that could get them a cloud workspace
- Speaking of first to market, it’s only because we’ve been operating in the cloud workspace market for so long that we can offer the industry’s most robust and secure solution. So much of what CloudJumper is proud to offer today is because of the hard work and dedication that we’ve put into our Cloud Workspace® and Cloud Workspace® Management Suite solutions over so many years. If we were just getting to it now, we’d be 10-15 years behind, at least. What does that mean for Johnny-come-lately companies who are just getting into the cloud now?
The more popular the cloud gets, the more unsure you may be about how to proceed with it. New providers enter the market every single day, adding potential options to your list of choices that was already way too long. When it comes to finding the right cloud partner, stick to what you know about business – choose a partner with the experience and the results to back up their sales pitch.
For more information about our cloud workspace solutions, our team of cloud experts, and what we can do for you, get in touch with us right away at firstname.lastname@example.org or (844) 645-6789. Follow us on social media: Twitter | Facebook | LinkedIn.